In this digital module, Nikole Gregg and Dr. Brian Leventhal discuss strategies to ensure data visualizations achieve graphical excellence. Data visualizations are commonly used by measurement professionals to communicate results to examinees, the public, educators, and other stakeholders. To create effective visualizations, it is important that they communicate data effectively, efficiently, and accurately. Unfortunately, measurement and statistical software default graphics typically fail to uphold these standards and are therefore not necessarily suitable for publication or presentation to the public. The instructors review key literature, discuss strategies for enhancing graphical presentation, and provide an introduction to the Graph Template Language (GTL) in SAS to illustrate how elementary components can be used to make efficient, effective and accurate graphics for a variety of audiences. The module contains audio-narrated slides, embedded illustrative videos, quiz questions with diagnostic feedback, a glossary, sample SAS code, and other learning resources.